iPhone could be just a gadget of desire, but it’s not. Since it has been launched, it became symbol of most beautiful design and highest technology developed, but beyond all these features, iPhone marked the beginning of mobile’s revolution. Steve Jobs, CEO of Apple Company, swam against the tide and built a big device with a big screen, while the hoopla values small mobiles, very easy to carry on anywhere. More than just playing music, taking photos in an incredible resolution and transferring data through Bluetooth technology, iPhone promises the end of the keypad and offers touch screen movement to those who asks more from your mobile phone. After radio, TV and even the internet revolutions, mobile represents a new advertising opportunity that reaches a specific audience, gives a quick return of investment and can be complement of traditional medias, like magazines, TV and radio.

Apple’s website offers the iPhone’ simplest model available for US$ 199.00. Here, in Brazil, the same model is no less than R$ 2,000.00. People who buy and intend to, have a better social economy life, which means: they spend more money, and that’s the public any company desires to talk to. As there’s no much devices offering the iPhone’ similar techonoly, mobile advertising is extremely targeted.

The internet brought dynamism of information, so it works the same for those who bets and supports this new media. The most popular product sold in an virtual environment is a banner, and it wouldn’t be different to mobile. It’s simple, it works and it’s cheap. If a company launch an advertising banner in a website which is visible on an iPhone, this brand is one step ahead from the competitors because there, inside consumer’s mind, it appears twice, not only one. Besides, working with internet allows generating many kinds of report, and it’s easy to check if the banner has been clicked as planned or not.

—> thesis #3

—> conclusion
Job’s big idea reaches the Information Age and put on our own hands all content of internet, just open Safari (software developed to surf on net through iPhone) and enjoy it! The touch screen makes surfing easily and you can visualize the entire website and when you wish it’s possible to maximize certain limited area with one touch finger. iPhone became an icon of desire for those tech-lovers, and it’s 

(as we talked before, I’ll include this statement above in my conclusion)

The Day I Became a Super Hero

From my brother’s marriage I got a nephew called Fernando. He’s just four, but he seems more intelligent than many adults I know. As my brother is divorced, we don’t have a constant companionship, but we can easily notice how much he develops in couple days. He gets bigger, smarter and more and more loving.

Once, I passed almost a month without seeing him, and when it happens, I miss him a lot. When he’s at my home everything changes: he colors the entire environment with his laugh and toys scattered for the living room. That day we met, my mom promised taking him to the Shopping Mall. My parents and my brothers were ready to go out when suddenly, I figured out I’ve forgot my wallet. I went upstairs heading to my room when I hear – ”Ant Drika… Wait for me!”. As I look behind, Fernando is just following me, trying to go upstairs faster, but his legs were so small that he couldn’t run.

- Hi, dear! Why are you here? Just wait me downstairs, I’ll be there in a few minutes!

- No, I’ll be here waiting for you! Won’t you go to the Shopping Mall with me?

- Of course I will! Look, I’m here just to take the wallet I for…

And before I could finish what I was saying, he embraced me and said ”I love you, ant Drika… and I missed you so much!”. I was paralyzed because that and questioned myself if I did deserve so many love and respect. Fernando has grown up more than I could imagine, he was able to demonstrate love in a simply and voluntary way. More than this, the moment he hugged me I could feel all the responsibility I had because him, not just being a relative, but as a role model, to be someone that he’s proud of and try to imitate all steps in order to be the same.

This happening made me reflect about how many super heroes we had and how many times we get disappointed discovering that super heroes don’t exist… but when YOU are a super hero to someone, the fear of failing disappear. You incredibly get stronger. From that day untill now I can accept any kind of responsibility just to make Fernando smiles.